{August 15, 1991 Artisoft Shatters the Myth!}

Talk is cheap. As Artisoft network and NetMedia products take their
foothold in the marketplace, some of the talk distorts the purpose, the
applications and the effectiveness of our products. We are not above
acknowledging valid criticism. But when we hear our products 
misrepresented, we feel obliged to set the record straight. We are doing
more than correcting errors.  We have launched a major advertising
campaign to permanently "Shatter the Myth."  Such as: 

<->Myth:<->  Artisoft 's LANtastic is not suitable for a network larger than
      a handful of PCs. 

<->Fact:<-> It's certainly true that much of our success is based on the
      principle that small is better.  Our small RAM and small price made
      LANtastic the popular success it has become. It's even true that
      most LANtastic installations are small networks, because the quick
      and easy software is simple enough for small businesses who can't
      afford on-staff technicians to nurse the network. But it's also true
      that LANtastic supports up to 300 nodes.


LANtastic installations are all over the world.  They're especially popular in
universities, from the Ivy League to the PAC-10.  Many of America's largest
corporations use LANtastic, as do the U.S. Army, Air Force, Navy and
Marines. LANtastic connects the U.S. Departments of Agriculture,
Commerce, Energy, Interior and Transportation.  LANtastic is even at work
at NASA, the U.S. Olympic Committee and the United Nations. 

<->Myth:<->  Artisoft is too small and unstable for business to rely on for
      critical equipment and continued support.   

<->Fact:<-> That tale is simply out of date--way out of date.  Established
      in 1982, Artisoft has, for the last two consecutive years, ranked in
      the top 25% of Inc. Magazine's 500 fastest- growing, privately-held
      companies. With an installed base of hundreds of thousands of
      nodes, with annual sales at $21 million last fiscal year, and that
      figure already surpassed in fiscal 1991, and with more than 260
      people on staff, it's clear Artisoft is neither small nor unstable.


Probably the best measure of our success is how much more seriously
our competitors treat us every year.